After the furore about Cambridge Analytica and Facebook, listen to the debate from the Battle of Ideas 2017
How could so many people be convinced to vote for Donald Trump? Why did so many Brits vote to leave the EU, despite almost unanimous advice from experts, political leaders and celebrities that we should remain? Some attribute these results to the power of Big Data, specifically to the high-tech psychological marketing techniques of a company called Cambridge Analytica. Can the manipulation of data really swing important votes? What are the implications of this approach for privacy and democracy? What does the assumption that a few targeted messages can influence voters’ decisions tell us about elite attitudes towards the electorate?
director, Centre for the Analysis of Social Media, Demos; author, The Dark Net and Radicals; presenter, BBC’s The Secrets of Silicon Valley
feature writer, Observer
member, Institute of Direct and Digital Marketing; leader of the Conservative group, Bradford City Council
journalist, writer and broadcaster; presenter, FutureProofing; author, Big Data: does size matter?
To keep up with Academy of Ideas podcasts, add our RSS feed to your favourite podcast app.
CONTACT Rob Lyons
CONTACT BY EMAIL
9:30am, Saturday 13 October 2018, The Barbican, London
Academy of Ideas Ltd
Company number: 03953146
Postal address / registered office:
Unit 208, Cocoa Studios
The Biscuit Factory
Contact us by email
Like us on Facebook
Watch our Youtube channel